Chatfuel Team, June 13, 2018
Today we’re excited to announce an important update that will take effect in the coming weeks.
We’re grateful for all the invaluable feedback you’ve provided over the past couple months.
Your input is the foundation for all the changes we’re announcing today. These changes will help us keep our promise of providing the best, most affordable chatbot platform your business can rely on in the long term.
Our mission is to help businesses all over the world use chatbots to build long-term relationships with their customers on a powerful and personal channel.
Today we’re taking another step in this direction by making our pricing more affordable.
New pricing starts at only $15/month and increases at a much slower rate. For example, a bot with 10K users will now be 4X more affordable than the old plan! This new pricing goes into effect on June 20.
On August 1, we’re rolling out these changes to the Free Plan:
No product can be free and unlimited forever. Based on your feedback, we came up with a balanced Free Plan that allows you to exercise full creativity with unlimited broadcasts, sequences, and blocks.
At the same time, these changes will give allow us to deliver even better on our commitment of providing an excellent and reliable product to all of you.
Click here to see how the changes may affect your bots.
We hope the new pricing will make it even easier for you to upgrade and enjoy white labeling, priority support, and the power of the People Tab. Upgrading to PRO also means you’re contributing to the platform’s scalability, excellent performance, and faster roll-out of new features.
We know you might have questions, so register for my live Q&A tomorrow (2pm PST).
Thanks for making Chatfuel the #1 bot platform and community in the world.
Dmitry Dumik, CEO
Chatfuel Team, June 1, 2018
Beauty Player is a cosmetic startup in Taiwan whose mission is to enhance the skin’s natural beauty. Their most popular product is a facial mask, which prevents breakouts by absorbing oil and dirt buildup. The brand helps customers restore their skin’s glow and their confidence.
Beauty Player’s most popular facial mask
Most startups endure growing pains and Beauty Player is no exception. Orders were flooding in from around the world, but their support team couldn’t answer customers’ questions fast enough.
Packing and shipping orders in December 2017
So they built a Messenger bot to automate FAQs about shipping, discounts, and affiliate opportunities. Chatfuel “helps Beauty Player solve the problem of not having customer support 24/7,” says Fash Chang (Marketing Director @ GoSky AI) who built the chatbot.
Onboarding sequence in Beauty Player’s chat experience
Increasing brand awareness through education is another component of the chatbot. The bot asks users whether their skin is dry, oily, or sensitive then offers relevant skin care tips. Beauty Player also recommends an appropriate facial mask (and coupon code) from their product line.
Approximately 40% ($250,000) of Beauty Player’s total monthly revenue in May 2018 was attributed to their bot powered by Chatfuel.
The brand ran Messenger ad campaigns that reduced their CPC (“Cost Per Conversion”) by more than half — from $8.30 to $4.06 — and achieved a healthy 10X ROAS (“Return on Ad Spend”).
Facebook video ad using Chatfuel’s “Acquire Users from Comments” feature
Beauty Player’s AOV (“Average Order Value”) also grew 10% because “users learned more about the brand” through the bot’s educational content and “added greater quantity of product per user,” says Chang.
“We believe that when we bring the top-level digital marketing strategy (Facebook ads + Chatfuel bots) to all the traditional SMEs and startups, we can help make their dream come true. And this is our dream.”
— Fash Chang, GoSky AI
Beauty Player’s overall strategy was simple, yet brilliant:
Example of user data segments available in the People Tab
Beauty Player achieved epic results using these Chatfuel features:
Skin types (dry, oily, sensitive, etc.) are populated as quick reply buttons. The user’s choice is saved to an attribute.
Comparison of Chatfuel’s simple Ads Manager payload configuration versus custom-coded JSON response
If the user’s message matches an AI rule, the bot will redirect them to corresponding content.
Chatfuel Team, May 26, 2018
Templates have arrived!
We launched Chatfuel with the goal of democratizing bot building. Non-technical people wanted the opportunity to design meaningful experiences without coding; we empowered them to do it.
Over time, we added more features that made Chatfuel the most flexible tool on the market. We provided the building blocks to everyone from celebrities and global publishers to freelancers and local restaurants so they could create powerful experiences that positively impacted their audiences.
The hard work was worth it. People inspired us by creating things we had never imagined. These generous people went above and beyond by sharing what they built with our Community.
Today we’re proud to officially call these individuals Chatfuel Creators. We’re thrilled to finally pull back the curtain and launch a dedicated space for sharing templates!
Because when it comes to Messenger marketing, we’re all in the same boat. If bots are spammy or poorly designed, the industry will suffer. Our marketplace is a gateway for sharing experiences that lift up the industry as a whole.
If you’d like to help shape the future, please submit your template.
Most importantly, let us know what templates you’d like to see!
Chatfuel Team, May 5, 2018
DECEN Muebles Infantiles is a small, children’s furniture business in Mexico that crafts cribs and cradles by hand from the highest quality woods available. The company’s mission is to design furniture that is safe for babies, robust for parents, and environmentally sustainable. Their bot was awarded the “Grand Prize” title in Chatfuel’s 2017 bot competition.
Overwhelmed by an overflowing Messenger inbox, the brand built a Chatfuel bot with the goal of reducing time spent responding to customer inquiries. They did just that by designing a sales funnel that delights users with timely and relevant information, while simultaneously optimizing the business’ resources by deciding which users require 1-on-1 assistance from a human agent.
According to Omar Cortes, founder of DECEN Muebles Infantiles, the benefits of Messenger automation extend far beyond customer support alone. Previously he would only sell at expo shows throughout the year, but now he uses Chatfuel as a 24/7/365 e-commerce solution. “At my last expo, I used Facebook Ads and Chatfuel’s broadcasting tool to double my average sales,” he says. “Today 80% of total sales come from the bot.”
Cortes mentions that an unexpected advantage of deploying the Messenger experience for his business has been increased social proof and customer loyalty. “More users have started reviewing my Facebook page as an excellent service,” he says, “which was made possible by the chatbot.”
DECEN Muebles Infantiles’ most successful Messenger strategy involved a comment acquisition campaign asking soon-to-be mothers what month their baby is expected to arrive. Facebook users who commented on the post became bot subscribers that were entered into a giveaway for a high-ticket crib. The Messenger campaign doubled monthly sales, generated nearly 4,000 qualified leads, and — harnessing the power of the JSON API plugin — added another thousand subscribers to the brand’s MailChimp list.
DECEN Muebles Infantiles used the following Chatfuel tools to achieve these impressive results:
So, what’s holding you back?! Start building your first Messenger bot and getting results like DECEN Muebles Infantiles! (Just promise you’ll let us feature you here… 😉)
Join the Chatfuel Community on Facebook for the latest tips, tricks, tutorials, and success stories!
Chatfuel Team, April 27, 2018
This year’s 2018 Olympic Winter Games in Pyeongchang went down in history for debuting sports like Snowboarding big air and Alpine skiing team event. But these events were not the only “firsts” that viewers saw. Slovenia’s Olympic Team presented a Messenger chatbot under Foksi (Foxie) persona. Designed and built by the agency team at fbchatbot.si, the bot was unveiled a couple of months prior to Pyeongchang 2018 and landed in the spotlight during the Olympics.
The Olympic Committee of Slovenia is one of the “youngest” Olympic Committees in the world but already has a rich history of great Olympic stories. Chatbot Foksi, of course, can tell users all those stories. In addition, using the bot people can find general information about Pyeongchang 2018 and the history of Slovenian Olympic medalists or take an Olympic quiz, browse the merchandise e-shop, and get support.
Foksi was the central channel for real-time communications with the Slovenia Olympic Team. During the Pyeongchang 2018 Winter Olympics, Messenger chatbot was the leading source of information about the Slovenian athletes, game schedules, results and more. More than 3.5K subscribed fans and supporters were the first to find out about the Slovenian medalists, and they received a daily event schedule with a link to past competition rankings. The open rate of the broadcast messages was 93% on average during the 2018 Olympic Games.
Foksi captivated users from the very beginning. It was clear that more users were active on the Team Slovenia chatbot than its official iPhone or Android apps. A couple hundred downloads of the official app was small compared to over 6,700 total bot users (over 50% of whom subscribed to receive regular updates).
As far as the user acquisition costs go, Team Slovenia ended up acquiring 33 times more users in the bot compared to the app downloads for the same promotion budget.
The decision was clear: Team Slovenia dropped its app, making Foksi the #1 source of information for the Slovenian athletes at the 2018 Olympics.
Chatfuel Team, April 24, 2018
On 25 May 2018, the most significant piece of European data protection legislation to be introduced in 20 years — EU General Data Protection Regulation (GDPR) — will come into force.
While Chatfuel is a company headquartered in the United States and does not have any physical locations in the European Union, we recognize that many of our users will be directly affected by the GDPR.
Chatfuel will offer all its users subject to GDPR or contractual obligations to comply with the principles under GDPR to enter into GDPR-compliant data processing agreements. Such agreements are an important requirement for both our users as well as Chatfuel to comply with GDPR.
For more information, you can review Chatfuel’s GDPR White Paper.
Our team is also hosting an educational webinar this Thursday (4/26) at 11:15am PST (2:15pm EST). Click here to register for the Zoom webinar and get your questions answered.
Chatfuel Team, April 18, 2018
Chatfuel Team, February 28, 2018
HelloFresh is a weekly subscription box service that delivers fresh, locally-sourced ingredients to your doorstep. Subscribers enjoy all the benefits of healthy, home-cooked meals without the hassle of meal planning and grocery shopping.
The company built a Messenger experience with the goal of reducing average customer care response time. Freddy (HelloFresh’s chat persona) can answer frequently asked questions and respond to common customer service inquiries, acting as the first line of defense before involving human agents.
“Since launching Freddy the FreshBot,” says Jordan Schultz, Team Lead of Marketing at HelloFresh, “we’ve decreased our response time by 32%, despite a 31% increase in incoming messages.” Powered by Chatfuel, this Messenger experience improves customer happiness and optimizes HelloFresh’s community management resources.
“As far as community management and customer service go, this was our biggest reduction in average wait time in a given month. Also, the Black Friday activation through the bot has generated 5x more daily users than average on Black Friday. The Black Friday effort had a 64% conversion rate.”
HelloFresh used the following tools and techniques to achieve these impressive results:
So, what are you waiting for? Click here to start building your first Messenger bot and get results like HelloFresh!
Join the Chatfuel Community on Facebook for the latest tips, tricks, tutorials, and success stories!
Chatfuel Team, February 14, 2018
Everyone, please meet People Tab! ?
This new feature gives bot admins an overhead view of your subscriber list, allows you to create user segments, and also enables editing of individual users’ attributes. Most importantly, with the help of People tab, you can create custom lookalike audiences in the Facebook Ads Manager for precise user targeting.
Want to keep track of how many users come from a specific country, entered the bot from your website, and liked your latest product collection? Create dynamic segments and re-use them in other parts of your bot structure and broadcasting to increase conversions through personalization.
Looking for new users who will be more likely to convert to paying customers? Use the export functionality to create custom lookalike audiences in the Facebook Ads Manager for ultimate user targeting and to dramatically reduce your customer acquisition costs.
Have a special offer for a specific group of users and need to add a few people by hand? Add, delete, or edit attributes manually for ultimate flexibility. Then subscribe the entire group to a drip sequence of messages to ensure that your value proposition is delivered in the most efficient way.
Full functionality of People tab is available on all bots subscribed to the PRO Plan.
For a quick overview of all the main features of People tab, please refer to the short video below, as well as our help article. Then log in the dashboard and activate your PRO subscription to get unlimited access to People Tab.
Chatfuel Team, November 7, 2017
People have been asking us for “Messenger-on-website” functionality for a while. Today, we’re proud to say that we are supporting the Customer Chat plugin in our dashboard the moment Facebook officially announces this feature. This means that our users can take advantage of this function out-of-the-box!
Now, let’s explore some ways you can benefit from this new feature!