Argomall is an online, consumer electronics retailer in the Philippines that sells high-tech products at affordable prices. The company has a catalog of 3,000 products, ranging from TVs and tablets to laptops and smartphones.
First, the chatbot streamlines the sales process by letting users place an order without leaving their Messenger app. This is crucial in the Philippines because Facebook is free to use, whereas surfing an e-commerce storefront is not.
Second, Argomall’s bot improves their live chat support experience by enabling customers to ask questions at any point during the ordering process. This reduces the friction of converting ordinary visitors into paying customers.
The Results
“We have seen immediate growth in revenue[using Chatfuel],” says Holub. Argomall calculated over 23X increase in ROI in just the first few months of launching their Messenger experience, which is“unparalleled to our other tools we use” according to Holub. Product sales resulting from Messenger conversations have increased 10% since launching the Argomall chatbot as well.
The Recipe
Argomall used the following tools and techniques to achieve these impressive results:
Site Search: This plugin takes a user input(such as“dell laptop”), searches that keyword on the website, then returns the search results to the user in Messenger. Argomall found Site Search extremely useful for its product discovery feature.
User Input: Argomall uses this plugin to capture and export user data, such as a buyer’s shipping address. This feature lets you save data to a user-specific variable(aka user attribute) that can be reused later in the ordering process.
Live Chat: Human support agents can interact with users 1-on-1 without worrying about the bot interrupting their conversation. Similar results can be achieved by leaving the Default Answer block empty.
So, what are you waiting for? Click here to start building your first Messenger bot and getting results like Argomall!
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HelloFresh is a weekly subscription box service that delivers fresh, locally-sourced ingredients to your doorstep. Subscribers enjoy all the benefits of healthy, home-cooked meals without the hassle of meal planning and grocery shopping.
The Bot
The company built a Messenger experience with the goal of reducing average customer care response time. Freddy (HelloFresh’s chat persona) can answer frequently asked questions and respond to common customer service inquiries, acting as the first line of defense before involving human agents.
The Results
“Since launching Freddy the FreshBot,” says Jordan Schultz, Team Lead of Marketing at HelloFresh, “we’ve decreased our response time by 32%, despite a 31% increase in incoming messages.” Powered by Chatfuel, this Messenger experience improves customer happiness and optimizes HelloFresh’s community management resources.
“As far as community management and customer service go, this was our biggest reduction in average wait time in a given month. Also, the Black Friday activation through the bot has generated 5x more daily users than average on Black Friday. The Black Friday effort had a 64% conversion rate.”
Another key feature of FreshBot is its ability to deliver seasonal content. During the Thanksgiving season, users took a fun quiz — built with user attributes — that matched them with personalized recipes or products. Results were based on whether the user was a host or guest, preferred to cook or not, and the number of guests attending.
The Recipe
HelloFresh used the following tools and techniques to achieve these impressive results:
Text & Quick Replies: The main structure of the bot is built using simple text cards and quick reply buttons, which combine to create a seamless user experience. Users can get answers to FAQs by tapping quick reply buttons with suggested topics. If live, human help is needed, FreshBot can instantly connect the user with a member of the HelloFresh support team directly within Messenger or via phone.
Comment Acquisition: The Black Friday Activation was possible using Chatfuel’s Acquire Users from Comments feature. This growth tool allows your bot to automatically respond to comments left under your Facebook post. Set it up to respond only to specific comments based on intent, or to every comment regardless of its meaning.
Gallery Cards: When it comes to seeing food online, we eat with our eyes! HelloFresh uses gallery cards to showcase mouth-watering photos of suggested recipes, in addition to using a ‘Get Recipe’ button that links to content hosted on their blog.
So, what are you waiting for? Click here to start building your first Messenger bot and get results like HelloFresh!
Join the Chatfuel Community on Facebook for the latest tips, tricks, tutorials, and success stories!
This new feature gives bot admins an overhead view of your subscriber list, allows you to create user segments, and also enables editing of individual users’ attributes. Most importantly, with the help of People tab, you can create custom lookalike audiences in the Facebook Ads Manager for precise user targeting.
Want to keep track of how many users come from a specific country, entered the bot from your website, and liked your latest product collection? Create dynamic segments and re-use them in other parts of your bot structure and broadcasting to increase conversions through personalization.
Looking for new users who will be more likely to convert to paying customers? Use the export functionality to create custom lookalike audiences in the Facebook Ads Manager for ultimate user targeting and to dramatically reduce your customer acquisition costs.
Have a special offer for a specific group of users and need to add a few people by hand? Add, delete, or edit attributes manually for ultimate flexibility. Then subscribe the entire group to a drip sequence of messages to ensure that your value proposition is delivered in the most efficient way.
Full functionality of People tab is available on all bots subscribed to the PRO Plan.
For a quick overview of all the main features of People tab, please refer to the short video below, as well as our help article. Then log in the dashboard and activate your PRO subscription to get unlimited access to People Tab.
People have been asking us for “Messenger-on-website” functionality for a while. Today, we’re proud to say that we are supporting the Customer Chat plugin in our dashboard the moment Facebook officially announces this feature. This means that our users can take advantage of this function out-of-the-box!
So… What is Customer Chat?
Customer Chat is a plugin that allows your website visitors to interact with your business through Facebook Messenger directly on your homepage. If you’re logged in to Facebook right now you should see the Customer Chat plugin in the bottom right corner of this article – go ahead and try it out!
Now, let’s explore some ways you can benefit from this new feature!
The end of the “Email Lists Era”
Let’s assume you’re marketing your product or service online. You run ads to drive traffic to your website. In order to re-engage your site visitors later, you ask for their emails. But how many people actually type their email address into that little popup window? Around 15% of all page visitors… at best. Anyway, let’s keep moving down the funnel…
So you’ve built an email list, sometimes without subscriber‘s names(who wants to fill out forms with multiple fields, right?).This leaves you with people like kitty1973@yahoo.com on the list. Awesome– what can you do with that? Typically, you would send all subscribers the sameemail follow-upbecause you really don’t know anything about each person individually. And how do people treat these impersonal emails? Correct– they don’t open them!(If you’re lucky, your email will pass at least some spam filters) So, how many engaged subscribers do we have remaining at this stage? Another tenfold drop would not be afar-fetched assumption. This leaves you with around 1.5% of all those initial visitors who are still paying attention. All that effort for only 1.5% engagement? Yikes!
This is what you get with email newsletters these days…
But hold on... Subscribers who only open and read your emails aren’t good enough! Youwant them to click your call-to-action! Of those who received your email, it’s safe to assume no more than3% will click through. That’s less than 0.5% of your initial visitors at this point. Crazy!
The reality is: most peopledon’t open emails orclick on links. That’s why the Gmails of the world create separate“Promotion” tabs so users don’t have to sift through messages that feel like spam:
Email’s high acquisition costs andlow conversion rates have forced businesses to bombard their audiences with more frequent and less personal messages. Unfortunately, this kind of behavior does notbuild meaningful relationships between businesses and their customers. We don’t like that, and neither does anyone else.
Chatfuel is the largest bot platformout there, poweringover 300,000live Messenger bots. So we feel compelled to step up and help shape the future of digital marketing and the ways in which businesses communicate with their customers. We want to see less of the messy, impersonal massmailings and more of marketers listening to their audiences, getting to know them, and then re-engaging in a personal, meaningful, and respectful way. This is why the Customer Chat plugin is an integral step in shaping this future. Here’s how it works…
There is a better way
Here are 5 reasons why Customer Chat changes the game...
You don’t need to ask for an email on your website. If people want to engage with you, they can just press one button, and boom– you’ve established a conversation thread in Messenger. It will never expire(unlike cookies), so you can reach back to these people with an answer, an offer, a shipment tracking update, or even a simple post-purchase survey– right in the Messenger app on their phone.
Remember that kitty1973@yahoo.com thing? Once a visitor presses the Chat Now button on your Messenger bot,you immediately get their full name, language preference, profile photo, time zone, and gender from Facebook.
Utilize your users’ details to engage them in a personalized manner right from the very first message.
It doesn’t stop there! When the conversation begins, you should start learning more about each user. Something important we’ve realized while building Chatfuel is that people LOVE answering questions in Messenger! Design the conversational flow, add Quick Reply buttons(those blue, rounded buttons with suggested replies), and now you have the power to easily qualify each visitor into a specific segment by saving and storing their responses.Utilize buttons, images, videos, free-form text inputs, and much more using Chatfuel’s drag-n-drop editor. The best part? You don’t need any programming skills to build a user-friendly experience!
When a user has become a warm lead by progressing significantly down your bot’s funnel, you can hand over the conversation to a human for the ultimate personal touch. Chatfuel features an easy-to-use Live Chat plugin that can integrate withIntercom, Zendesk, or any other CRM or customer service platform that supports Facebook handover protocol.
Live Chat is among the most used plugins on Chatfuel
Once you’ve learned about each of your customers with the help of your bot, you can add different customer segments to specific sequences of messages and re-engage with them using all the data points you’ve collected:
Compare these results with the email newsletter numbers above
Holy moly! Can you see this? You easily get 85% open rates and 35% CTRs in Messenger! People simply prefer Messenger as a communication channel over anything else. If they don’t call or email their friends, then why on earth would they want to do that with your business?
When you prioritize user experience and personalization, these numbers can soar even higher. Combine this with the frictionless user acquisition of the Customer Chat plugin–instead of asking visitors to type in their email– and you getsignificantly reduced costs and nearly a 20x efficiency improvement on your marketing efforts.
As a testament to the power of the Customer Chat plugin for digital marketers, one of our users–Jon Loomer– a well-known Facebook marketing expert, has already launched this experience on his website.
Oh, and one more thing! You can embed the Customer Chat plugin for free — no limitations. Watch the video below, then visitchatfuel.comto make your digital marketing and communication more efficient, personalized and responsive.
Exciting news! Further to our recent announcement, we have launched our PRO Plan! At this time, the option gives you the ability to remove the “Powered by Chatfuel” attribution from the bot’s Persistent Menu.
You can look up the pricing and subscribe to the plan by going to the PRO Plan widget under the Configure tab in the dashboard.
Note that in bots that had the “Powered by Chatfuel” attribution moved to the 2nd level of the Persistent Menu, the attribution will be forced to the top level, as we mentioned in our prior blog post.
Please refer to our FAQ page if you have any questions or concerns. For anything not covered in the FAQ, we welcome your questions: team@chatfuel.com
In collaboration with HubSpot, we have put together an eBook for those who need some guidance on creating their first bot.
With a special gear towards marketers, “The Beginner’s Guide to Building Your First Chatbot” is available to everyone for free in either a traditional HTML format or as a chatbot experience (a BotBook as we call it).
Pick an option below to claim your free copy today. And don’t forget to share with your friends!
Great news! By popular demand, we are adding paid features to our platform!
Chatfuel’s new PRO Plan will enable users to remove the “Powered by Chatfuel” attribution for a fee.
To be clear – Chatfuel remains a free platform, with no limitations introduced to the free plan. But we want to give our users the ability to access new features that are most important to them. As the first step, we will soon be releasing the option to remove the “Powered by Chatfuel” attribution from the bot’s Persistent Menu for a fee.
Chatfuel’s PRO Plan will appear as a paid add-on in the dashboard within a month. At that time, bot admins will be able to remove the attribution for a monthly fee based on the number of bot’s reachable users.
Option to remove the “Powered by Chatfuel” attribution is the only paid feature being released at this time.
The fee will be based on the reachable bot users and will start at $30 per bot.
On the free plan, the “Powered by Chatfuel” attribution will remain on the first menu level without the ability to be moved to the second level.
No other changes or functionality restrictions will be applied to the free plan.
Additional paid features and functionalities will be rolled out in due course.
Now every bot built on Chatfuel gets a dedicated landing page generated from the dashboard.
Utilize a landing page for your bot to optimize the experience for those users who have never chatted with your bot before. Now each user can get a concise and attractive preview of your bot on both mobile and desktop.
Find your bot’s landing URL under the Grow tab
Control how your Facebook page cover is shown on your bot’s landing page
Subscribe new users to the bot from your website or email in style!
Chatfuel Team, April 18, 2018 
The Results
Utilize your users’ details to engage them in a personalized manner right from the very first message.
Live Chat is among the most used plugins on Chatfuel
