Why every business should embed a Messenger bot on their website

Chatfuel Team, November 7, 2017

People have been asking us for “Messenger-on-website” functionality for a while. Today, we’re proud to say that we are supporting the Customer Chat plugin in our dashboard the moment Facebook officially announces this feature. This means that our users can take advantage of this function out-of-the-box!

So… What is Customer Chat?

Customer Chat is a plugin that allows your website visitors to interact with your business through Facebook Messenger directly on your homepage. If you’re logged in to Facebook right now you should see the Customer Chat plugin in the bottom right corner of this article – go ahead and try it out!

Now, let’s explore some ways you can benefit from this new feature!

The end of the “Email Lists Era”

Let’s assume you’re marketing your product or service online. You run ads to drive traffic to your website. In order to re-engage your site visitors later, you ask for their emails. But how many people actually type their email address into that little popup window? Around 15% of all page visitors… at best. Anyway, let’s keep moving down the funnel…

So you’ve built an email list, sometimes without subscriber‘s names (who wants to fill out forms with multiple fields, right?). This leaves you with people like on the list. Awesome what can you do with that? Typically, you would send all subscribers the same email follow-up because you really don’t know anything about each person individually. And how do people treat these impersonal emails? Correct they don’t open them! (If you’re lucky, your email will pass at least some spam filters) So, how many engaged subscribers do we have remaining at this stage? Another tenfold drop would not be a far-fetched assumption. This leaves you with around 1.5% of all those initial visitors who are still paying attention. All that effort for only 1.5% engagement? Yikes!

This is what you get with email newsletters these days…

But hold on... Subscribers who only open and read your emails aren’t good enough! You want them to click your call-to-action! Of those who received your email, it’s safe to assume no more than 3% will click through. That’s less than 0.5% of your initial visitors at this point. Crazy!

The reality is: most people don’t open emails or click on links. That’s why the Gmails of the world create separate Promotion” tabs so users don’t have to sift through messages that feel like spam:

Email’s high acquisition costs and low conversion rates have forced businesses to bombard their audiences with more frequent and less personal messages. Unfortunately, this kind of behavior does not build meaningful relationships between businesses and their customers. We don’t like that, and neither does anyone else.

Chatfuel is the largest bot platform out there, powering over 300,000 live Messenger bots. So we feel compelled to step up and help shape the future of digital marketing and the ways in which businesses communicate with their customers. We want to see less of the messy, impersonal mass mailings and more of marketers listening to their audiences, getting to know them, and then re-engaging in a personal, meaningful, and respectful way. This is why the Customer Chat plugin is an integral step in shaping this future. Here’s how it works…

There is a better way

Here are 5 reasons why Customer Chat changes the game...

  1. You don’t need to ask for an email on your website. If people want to engage with you, they can just press one button, and boom you’ve established a conversation thread in Messenger. It will never expire (unlike cookies), so you can reach back to these people with an answer, an offer, a shipment tracking update, or even a simple post-purchase survey right in the Messenger app on their phone.
  2. Remember that thing? Once a visitor presses the Chat Now button on your Messenger bot, you immediately get their full name, language preference, profile photo, time zone, and gender from Facebook. 

     Utilize your users’ details to engage them in a personalized manner right from the very first message.

  3. It doesn’t stop there! When the conversation begins, you should start learning more about each user. Something important we’ve realized while building Chatfuel is that people LOVE answering questions in Messenger! Design the conversational flow, add Quick Reply buttons (those blue, rounded buttons with suggested replies), and now you have the power to easily qualify each visitor into a specific segment by saving and storing their responses.Utilize buttons, images, videos, free-form text inputs, and much more using Chatfuel’s drag-n-drop editor. The best part? You don’t need any programming skills to build a user-friendly experience!
  4. When a user has become a warm lead by progressing significantly down your bot’s funnel, you can hand over the conversation to a human for the ultimate personal touch. Chatfuel features an easy-to-use Live Chat plugin that can integrate with Intercom, Zendesk, or any other CRM or customer service platform that supports Facebook handover protocol

     Live Chat is among the most used plugins on Chatfuel

  5. Once you’ve learned about each of your customers with the help of your bot, you can add different customer segments to specific sequences of messages and re-engage with them using all the data points you’ve collected:

    Compare these results with the email newsletter numbers above


    Holy moly! Can you see this? You easily get 85% open rates and 35% CTRs in Messenger! People simply prefer Messenger as a communication channel over anything else. If they don’t call or email their friends, then why on earth would they want to do that with your business?

When you prioritize user experience and personalization, these numbers can soar even higher. Combine this with the frictionless user acquisition of the Customer Chat plugin instead of asking visitors to type in their email and you get significantly reduced costs and nearly a 20x efficiency improvement on your marketing efforts.
As a testament to the power of the Customer Chat plugin for digital marketers, one of our users Jon Loomer a well-known Facebook marketing expert, has already launched this experience on his website. 

Oh, and one more thing! You can embed the Customer Chat plugin for free — no limitations.

Watch the video below, then visit to make your digital marketing and communication more efficient, personalized and responsive.

The New Chatfuel Sequences for your digital marketing needs

Chatfuel Team, November 1, 2017

We are super excited to announce the release of our New Sequences!




The upgraded Sequences give you more control and flexibility over what content is delivered to specific user segments and when.


Sequences screenshot 4


Here are the highlights of the new functionalities that will be available to our bot creators with this new feature:
  • Track full stats on specific sequence messages as well as the entire sequence sets
  • Reuse the content you already have just drag n’ drop
  • Use all the plugins that you love building your bot with 
  • Improved A/B testing out of the box
  • Unlimited and absolutely free 

The New Sequences are available to all users on both free and PRO Plans.

For more details and the short video instruction on this new feature, head on to our Facebook community.

Happy botting!

Introducing the Chatfuel status page

Chatfuel Team, September 7, 2017

We are excited to announce the arrival of the service status page to Chatfuel!

Now you can check the status of our platform service at any time by going to


Bookmark the above URL, and sign up to receive automatic updates via email and/or RSS or Atom feeds.

Have fun tracking our performance as we continue to upgrade and build-out our infrastructure! 🙂

PRO Plan is live!

Chatfuel Team, August 15, 2017

Exciting news! Further to our recent announcement, we have launched our PRO Plan! At this time, the option gives you the ability to remove the “Powered by Chatfuel” attribution from the bot’s Persistent Menu.

You can look up the pricing and subscribe to the plan by going to the PRO Plan widget under the Configure tab in the dashboard.


Note that in bots that had the “Powered by Chatfuel” attribution moved to the 2nd level of the Persistent Menu, the attribution will be forced to the top level, as we mentioned in our prior blog post.

Please refer to our FAQ page if you have any questions or concerns. For anything not covered in the FAQ, we welcome your questions:

More premium features to come soon!


Chatbot-building eBook from Chatfuel & HubSpot

Chatfuel Team, August 15, 2017

In collaboration with HubSpot, we have put together an eBook for those who need some guidance on creating their first bot.

With a special gear towards marketers, “The Beginner’s Guide to Building Your First Chatbot” is available to everyone for free in either a traditional HTML format or as a chatbot experience (a BotBook as we call it).


Pick an option below to claim your free copy today. And don’t forget to share with your friends!


Get HTML eBook   Open in Messenger

Introducing paid features on Chatfuel

Chatfuel Team, July 21, 2017

Great news! By popular demand, we are adding paid features to our platform!

Chatfuel’s new PRO Plan will enable users to remove the “Powered by Chatfuel” attribution for a fee.

To be clear – Chatfuel remains a free platform, with no limitations introduced to the free plan. But we want to give our users the ability to access new features that are most important to them. As the first step, we will soon be releasing the option to remove the “Powered by Chatfuel” attribution from the bot’s Persistent Menu for a fee.

Zeplin (2)

Chatfuel’s PRO Plan will appear as a paid add-on in the dashboard within a month. At that time, bot admins will be able to remove the attribution for a monthly fee based on the number of bot’s reachable users.

  • Option to remove the “Powered by Chatfuel” attribution is the only paid feature being released at this time.
  • The fee will be based on the reachable bot users and will start at $30 per bot.
  • On the free plan, the “Powered by Chatfuel” attribution will remain on the first menu level without the ability to be moved to the second level.
  • No other changes or functionality restrictions will be applied to the free plan.
  • Additional paid features and functionalities will be rolled out in due course.

Introducing landing pages for bots

Chatfuel Team, July 14, 2017

Now every bot built on Chatfuel gets a dedicated landing page generated from the dashboard.

Utilize a landing page for your bot to optimize the experience for those users who have never chatted with your bot before. Now each user can get a concise and attractive preview of your bot on both mobile and desktop.


  • Find your bot’s landing URL under the Grow tab
  • Control how your Facebook page cover is shown on your bot’s landing page
  • Subscribe new users to the bot from your website or email in style!

Convert your website visitors to your bot users 

Chatfuel Team, July 5, 2017

Checkbox and Send to Messenger plugins allow you to gain new bot users from your website

If you already have a website with an active audience, converting those users to your bot subscribers has never been easier. Make use of Send to Messenger and Checkbox plugins to get new bot users with as little friction as possible.

Send to Messenger plugin code generator


The code generator feature will provide you with a piece of code you can insert on your website in order to display a “Send to Messenger” button. Upon clicking the button, the user will become subscribed to your bot.

Checkbox plugin code generator


Checkbox plugin allows you to subscribe a page visitor to your bot with a specific action defined by you. Use the code generator to get the HTML and JS codes and place them on your page.

Code generators for both plugins can be found under the Grow tab.

Clone pieces of content between bots – groups of blocks and AI rules

Chatfuel Team, June 30, 2017

Creating new versions of your bots is now easier than ever

Many of our bot admins have been asking for the ability to reuse groups of blocks as well as AI rules in several of their bots. Previously this was only possible with cloning of entire bots and deletion of the unnecessary pieces of content.

Cloning groups of block

Now you can clone a group of blocks from one bot to another, thus reusing specific content and flow scenarios between your bots.

Creating and cloning groups of AI rules

Grouping of AI rules makes maintaining and updating the rule sets much easier. Create groups of rules thematically – Greeting Phrases, Smalltalk, Navigation, FAQ, or in whatever fashion that suits your setup.

Use the Drag & Drop feature to organize your existing ungrouped AI rules.

You can also clone groups of AI rules between bots.

Unleash your bot’s growth with Chatfuel’s Grow tab

Chatfuel Team, June 6, 2017

Use the tips and tools from the Grow tab to effectively increase your bot’s audience.


Introducing to you 2 great tools that will help drive traffic to your bot:

Messenger Discover Tab

A must have for any bot! This functionality has only been rolled out to a few percent of the users as of today. Significant growth in organic traffic is expected to occur when the Discover Tab becomes available to all of Messenger’s users. For your bot to appear under the Discover Tab, you need to submit a form to Facebook.

Acquiring Users from Comments

Our research has shown that currently, this is the best way to gain users from ads or pages with high post engagement. So we’ve developed a tool for that.



Tips & Tricks

We’ve gathered best practices and techniques for paid and free user acquisition in this section. Following these suggestions will shorten your way to success.


Watch this space – there’s more to come to the Grow tab in the future!