If you're interested in using a Messenger chatbot to streamline your recruiting process, or harness the power of page recommendations to find more candidates - you're probably looking for a way to make this transition as seamless as possible.
One challenge is that different sections of Facebook's platform can be entirely separate from each other and it can seem difficult to manage if you need them to work together. The good news is that this is changing: Facebook is enabling new ways to increase engagement and provide an even better experience for your chatbot subscribers.
Some of the most confusing questions about how to use Facebook for recruiting are about how to best engage users who apply to your job posting or leave a page recommendation. So we gathered all of the information for you in this simple guide which will allow you to:
- Follow up with the candidates who submit a job application on the Jobs platform
- Engage with users who leave a recommendation for your page
Using Facebook's Jobs platform
If you’re new to Facebook’s Jobs platform, this is a great feature that will allow you to tap into a massive pool of potential recruits. With so many people all over the world using Facebook to get their daily information, it can be a great place to hunt for talent.
The Facebook Jobs platform allows you to manage your jobs posts, review the applications you receive, and communicate with applicants. The job post itself can be pretty detailed - you can add questions the applicants should respond to and leave space for them to upload any necessary documents.
This feature is entirely free, but as with many other useful tools on Facebook, there’s also an option to sponsor your job postings if you want to reach more people.
Step one: Follow up with job applicants
If you want your bot to follow up with your job applicants, you'll find all information and settings that you need in your Facebook page's inbox.
Go to "Automated Responses" and then click "Messenger." You'll see a "Communicate about your jobs" section there. Within this section, you can turn on the "Application received" option.
The text message you define here is what will be sent to the person who submits an application to one of your job postings on Facebook. Keep that in mind when you're crafting the contents of the message - make sure that it's personalized, short, and related to the job posting.
You can also add an image or a video to your message if you wish to make it more interactive. This is a great place to showcase the spirit of your team and company values, or set expectations for further steps in the selection process.
In the end, you can also add a button - use this wisely. Think about what's the action you want your candidate to complete. Should they visit your website to check out the latest news? Do you want them to leave you additional information to show their commitment and allow you to learn more about them? Or perhaps you just want to make sure you have them as a subscriber in your bot, so that you can follow up with them for further opportunities.
Step two: Guide users to a specific block
If you want to guide them to your Messenger bot, you should fill in the "Website URL" with a direct link to one of your bot's blocks. If you're not sure how to get the direct link, check out these instructions on how to get your page username and m.me link. That way, when they click on the button, they will receive the block you intended and get the right message.
Don't forget that you can always take advantage of the "Setup User Attribute" plugin to keep track of the subscribers to your bot.
Harness the power of page recommendations
The same process can be utilized if you wish to follow up with the users who leave a recommendation on your page, you can easily acquire bot subscribers when they are leaving comments on posts or when they are recommending your page.
We all know that social proof is a powerful tool for growing your business. And Facebook makes it really easy for users to share their experiences with a specific business. They can leave a rating or a recommendation for your page (if you have that option enabled in your page’s Settings)
Your bot can once again be an amazing tool for following up with users who already left a review for your page.
This can be incredibly useful for engaging the users who aren't yet your bot's subscribers. So if a person leaves a positive recommendation, you can follow up with them right away - thanking them for their positive feedback. You could also use this opportunity to give them a special discount code, or offer up any kind of a special perk reserved just for them. Keeping your existing users happy is a big deal, and this is a great way to do that.
If someone leaves a piece of negative feedback on your page ("doesn't recommend"), this is the perfect opportunity to learn more about their experience and use it to provide better service. A lot of page admins will just ignore the negative feedback, but this is such a valuable tool for improving your business.
When someone leaves a negative review, use this technique to ask them more about their experience, offer a free service for their next visit, cover the shipping cost... or just transfer them to your support agents or your sales team for a follow up (using the Live Chat plugin).
Even if a person had a negative experience with your business - they are highly likely to change their opinion if you own up to your mistakes and do whatever you can to rectify them.
Once again, this is a great opportunity not to use your bot as something that just covers the most menial tasks. It's actually a powerful tool for understanding your users better and drastically improving your business by gathering feedback, following up in a meaningful way, and doing it all in a timely manner - without breaking the bank on hiring new employees to handle all of those tasks.
If you want to take this even further and optimize your bot for sales, you can check out this interview with our Head of Growth and get expert tips on how to boost sales with your bot.