WHO ARE WE AND WHAT’S OUR PURPOSE?

Chatfuel is the leading chatbot platform for building Facebook Messenger bots. Chatbot marketing isn’t just the future—it’s already making waves for brands across industries, here and now.

Chatfuel bots can help businesses increase sales, decrease marketing costs, and automate customer support functions. Our no-code platform lets business owners build bots for tasks like lead generation and qualification, answering FAQs, screening applications, scheduling meetings, taking reservations, and more—boosting profits and saving time as a result.

WHO CAN WRITE FOR US?

The purpose of our blog is to to show users what chatbots can do, and help them build the most effective bots possible for their own businesses. That’s why we only accept article submissions from active Chatfuel users. In other words, you must be someone who has experience building effective bots in our platform, and wants to share the best practices and tips you’ve discovered with other users.

In addition, you must also fit at least one of these criteria:
#1. You’re an industry expert. You have prior experience in the chatbot industry, perhaps as a freelance builder or in an agency role. You’ve built bots on your own or on other platforms before, and now you have experience building them in Chatfuel as well. You’ve experimented, failed, readjusted, and learned, and can teach others how to find success in their own bot-building endeavors.

#2. You’re a sales/marketing expert. Your job is or has been to help businesses grow using the latest digital marketing and sales techniques. You’ve seen what works and what doesn’t, and you can combine these learnings with your experience on the Chatfuel platform to help others.

#3. You’re a chatbot enthusiast. For you, building great chatbots is more of a side gig or a hobby. But that doesn’t mean you’re not well-versed in the field and with the Chatfuel platform. You’re experienced and ready to share your bot expertise with business owners.

WHAT TYPE OF CONTENT DO WE ACCEPT?

We’re looking for content that relates to chatbots and how they can help business owners save time, save money, increase sales, etc. We typically go for “how-to” pieces that include actionable steps, but we’re open to creative, fresh ideas outside of that too.

Any piece you propose must be:

  • Original. The topic must be unique, and intriguing—not something that’s been written about a million times before. The content must be 100% original as well. We do not publish articles that have already been published elsewhere.
  • Useful. Be creative—but make sure you choose a searchable topic that our readers will find useful. Do your research. What are the most pressing, unresolved problems that businesses struggle with when it comes to Messenger chatbots—whether in general, or for a specific niche?
  • Well-researched. Make a convincing case for why your topic is important, and why your solution is the right one. Back up your claims with screenshots, videos, charts, and links to statistics or existing case studies.
  • Educational. There’s nothing that excites us (and our users) more than learning something new. Make sure your post doesn’t just inform, but that it also clearly instructs. Teach users something valuable and actionable that they can use in their businesses.

Note that we won’t consider publishing any of the following:

  • Spammy content
  • Promotional content
  • Press releases
  • Anything that doesn’t relate to the chatbot industry

As a guest writer, your job is to contribute to the greater Chatfuel community. Get a sense for what our users around the world are like and are talking about by interacting with them, here. Our community is dedicated to learning, growth, and the camaraderie that comes from helping each other succeed. To write a post for us, you should fit right in with that.

WHAT ARE OUR POST GUIDELINES?

The requirements for any piece of content submitted for publishing on the Chatfuel blog are as follows:

  1. Explain each point or step clearly and thoroughly. Don’t fall into the “curse of knowledge” trap, which is assuming that your readers are familiar with the advanced topics you are. Our motto at Chatfuel is #AnyoneCanBuildABot, so make sure you explain yourself clearly enough for any salesperson or marketer to understand and follow. Reread your work and ask yourself: Would I have understood this piece when I was a beginner in my field?
  2. Don’t be too formal or technical. Your content should be easily readable and written in a friendly, easy-to-understand tone. Be clear and straightforward, and avoid big blocks of heavy text. Try not to use technical jargon, or define it clearly if you do.
  3. Cite your sources. Your content should be 100% original, except where you quote or cite other experts, studies, etc. If you do, make sure to hyperlink to the original source.
  4. No irrelevant links. Don’t stuff your article with irrelevant links to promote your or another website or company. We’ll remove them. All links you include should be useful to the reader and make sense in context.
  5. Proofread. Our in-house editor has eagle eyes. If the piece you submit obviously has not been proofread and contains significant spelling, grammar, or punctuation errors, it will not be considered for publication.
  6. Hit your word count. We only accept pieces between 1,000 and 1,500 words. We won’t consider anything significantly longer or shorter.
  7. No fluff, please. Chatfuel readers are busy business owners who don’t have time for fluff. Be concise and get right to the point.
  8. Show, don’t just tell. Add relevant screenshots, photos, and videos to help the reader understand your topic, and to break up the text of the piece.

HOW CAN WRITERS SUBMIT PITCHES TO US?

You made it to the end of our guidelines—that means you’re patient and passionate about sharing your chatbot knowledge. We like you already.

To pitch us a piece for the Chatfuel blog, please send us the following:

  • An outline of the article you’d like to write
  • A few sentences outlining your professional background and your experience with chatbots and Chatfuel
  • 2-3 links to content you’ve written previously (preferably in this industry)


Email the above information to our content managers, with subject line: Article Submission.

Bojana Vojnović: bojana@chatfuel.com and Mary Rybakova: rybakova@chatfuel.com